Spotify | Email Teardown: The Good, The Bad & The MOPs

Watch me rip into Spotify’s onboarding emails 👇🏽

A quick note: This teardown is based on Spotify not having an onboarding sequence because I never received one. After watching this video, one of my email subscribers emailed me to say he did get an onboarding sequence from Spotify. I searched high and low but couldn’t find any missed emails from Spotify in my inbox. So I decided to go ahead and publish this teardown anyway because there’s still so much we can learn from it. Enjoy! 🙂

As always, if you’ve got any brands you want me to teardown, let me know on Instagram!

And if you’d like me to do a review of your business’ email strategy, you can book an Email Conversion Audit here