Rooted in science, research and data, I use my proven 4-step process to get the high-converting, revenue-boosting, relationship-building results you need. Here’s how…
Research and Discovery
Every project starts with an essential message-finding process so I can better understand who your reader is and what’ll help them say yes to your offer.
I’ll conduct a customer survey and/or customer interviews, interviews with you/your team, an audit of existing emails, competitor research and review mining. So we can put the right message in front of the right people at the right time.
Strategy and Roadmapping
Strategy is a key ingredient to creating high-converting email funnels that generate revenue and relationships on tap.
In this phase, I’ll analyse my research so I can come up with the right strategy and messaging. You’ll also get an email storyboard that outlines each email in your sequence, so you know what your sequence looks like before I even start writing.
Conversion Copywriting and Editing
With the help of conversion copywriting formulas, frameworks, principles and persuasive techniques, I’ll go away and write you emails that convert.
This is where I add some flavour so you get emails that ooze your brand, capture your voice and sound like they were written by you. Oh, and you’ll also get two free rounds of revisions so we can be doubly sure you walk away with copy you love.
Implementation and Testing
I don’t just disappear once I’ve delivered your sequence. Instead, I stick around to make sure everything’s working as it should be.
That means as you or your team implement, test and send your shiny new emails, you’ll get 2-weeks of support from me via email so I can answer any final copy questions and make sure your emails are in tip top shape to convert.