You’ve already got an abandoned cart email set up
And it performs okay. It brings in some extra sales — but not the number of sales you want or expect as a successful ecommerce business.
It kinda feels like you’re missing something, because abandoned cart emails are supposed to be the low-hanging fruit of email marketing – right? They’re supposed to make (dare I say it…) easy money.
You’re right to be a little confused about why your emails aren’t bringing in more revenue. Abandoned cart emails are an easy way to increase your orders and revenue – as long as you’re doing it right.